Midwest Logistics: Up to 400% more drivers in key regions.
How Midwest Logistics Systems Saw Up to a 400% Driver Increase with Array HQ
In Kentucky and Alabama, Midwest Logistics Systems saw driver numbers rise by up to 400%. Kelly Varnes had spent 26 years in trucking before she took over recruiting — and the company was still hiring through newspaper ads, billboards, and radio.
Midwest Logistics Systems is based in Celina, Ohio, and built its name hauling parts for major auto manufacturers. Founded in 1989, it has grown steadily on the back of drivers running a 24-hour clock within legal limits, and a sales team always chasing more runs.
Kelly Varnes is the company's recruiter. She had been with Midwest Logistics a little over a year at the time, but had spent 26 years in the trucking industry overall — and can't entirely escape it at home, since her husband drives too. Kelly likes talking with the drivers who apply, and has had real success finding people who stay with the company from start to finish.
Before Array HQ, recruiting leaned on newspaper ads, billboards, flyers, and radio spots. The company still runs those. Since partnering with Array HQ in October 2018, it has expanded its reach and sharpened its internal processes alongside them.
Up to 400% more drivers in key regions.
More drivers in key regions
In Kentucky and Alabama, the company's smaller markets.
Array HQ partner since October
Running alongside the newspaper, radio, and billboard ads it kept.
Disclaimer: Results shown are based on the actual experiences of Array customers. Results vary by customer and circumstances, and no particular outcome is guaranteed.
Up to 400% in Kentucky and Alabama
Midwest Logistics has grown substantially since it started in Celina. Its drivers run a 24-hour clock while staying inside legal limits, and that work — combined with a steady flow of newly qualified drivers — keeps the business expanding. The sales team is always chasing more runs, which means more drivers.
The sharpest gains came where the company was smallest. Since starting with Array HQ, Midwest Logistics' smaller regions have felt the benefit of having more qualified drivers available to hire. In Kentucky and Alabama, Kelly has seen up to a 400% increase in drivers.
The applicants come over live
Fully managed Facebook campaigns changed Kelly's routine. "My process has totally changed for the better." With her Account Manager available through the day, she can move budget quickly to wherever hiring managers need it. "The way the Array HQ Facebook campaigns work for us is great, and I love it."
The campaigns also made it easier to find drivers in specific places, with Array HQ's recruitment marketing team pinpointing where qualified drivers are at any given time. Kelly leans on the daily summary too. "The daily email that Alyssa sends me with the drivers that applied from the Facebook campaign is wonderful." Easy-to-read applicant lists make it faster to judge who fits.
With more new drivers to talk to each day, Kelly's focus shifted to confirming applicants are qualified and likely to stay long term, then passing them to hiring managers at one of the company's terminals. Reaching them is the easy part. "The applicants come over live," she says — straight to her inbox, with an optional client portal if she wants everything in one place. "Array HQ is easy to work with, and there is always someone there to help."
Midwest Logistics Systems pairs Array HQ's responsive managed service with new recruiting channels to speed up hiring and keep the business moving. Request a demo to see what recruitment advertising or outsourced recruiting can do for your hardest regions.
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