Midnite Express: Number one out of dozens tested.
How Midnite Express Made Array HQ Its Top Performing Driver Recruitment Source
Mark Wolter gives every recruiting vendor 90 days to prove itself. Array HQ kept coming up number one. Forty years in trucking, past president of the North Dakota Motor Carriers Association, multiple Safety Professional of the Year — when Wolter endorses a vendor, it carries weight.
Midnite Express was incorporated in 1986 and is based in West Fargo, North Dakota. An asset-based trucking company owned by MME, it delivers freight across the northern U.S. from Pennsylvania to Montana with a fleet of nearly 100 trucks, alongside third party logistics, intermodal and brokerage, corporate traffic management, drop trailer pools, LTL, warehousing, and supply chain management.
Mark Wolter has spent over 40 years in trucking — as a mechanic, shop foreman, and fleet administrator, and since 2009 as Director of Safety and Maintenance at Midnite Express. His record is hard to match: active member and past president of both the North Dakota Motor Carriers Association and the Transportation Club of Fargo Moorhead, recipient of multiple Safety Professional of the Year awards, Committee Chairman of the Safety 20 Focus Group, holder of a Director of Safety Certification from the North American Transportation Management Institute, and someone who has met with his state's congresspeople and senators in Washington to discuss trucking issues.
In a market where finding good drivers is genuinely hard, a thumbs up from Wolter is not given lightly.
Number one out of dozens tested.
Ranked lead source
Out of the many online recruiting platforms Wolter has tested.
The trial every vendor gets
Array HQ passed Wolter's test and stayed.
Disclaimer: Results shown are based on the actual experiences of Array customers. Results vary by customer and circumstances, and no particular outcome is guaranteed.
Ninety days to prove it
Alongside traditional radio and billboard advertising, Wolter has tried a lot of online recruiting companies. One promised that every application would route straight to him. He tested it himself — filled out an application, and waited. What arrived instead was a flood of recruiting messages from 56 trucking companies. "It wasn't exactly exclusive," he says. "On top of that, my own application was never sent to me, and neither were any others." That site got crossed off the list.
When a platform looks worth trying, Wolter gives it 90 days. "After that, I tell them whether or not I'm going to continue with them." He tried Array HQ after hearing it was a true direct lead source — meaning a driver would know exactly who Midnite Express is and why they're calling. "It sounded good, but it had to pass the test."
It did. "No matter what other solutions were in the mix, Array HQ kept coming up number one in terms of results."
An A+ from a hard grader
Wolter spent years in the service industry himself and knows the difference when he sees it. Some vendors have come up short. "My personal customer service rep, Amanda, is the best. I have tried a lot of other companies and I know the difference when it comes to customer service. I would give her an A+."
Amanda Fasano returns it. "Mark and I have had a fantastic partnership and have been extremely successful in tackling his recruitment challenges together," she says. "Since Midnite Express started working with us, we've been able to bring new recruiting tools into their marketing mix, such as social media lead generation campaigns, plus some really useful reporting and analytics. Our constant and open communication has been a key element in helping us become Mark's top performing lead source."
More qualified applications and a growing driver count have made at least one part of a relentless job easier. "There's never a dull moment in trucking, I'm on 24/7. I get calls at 2 a.m. But that's my job, that's what I do, and I try to do everything I can to put my best foot forward."
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