Churchill Transportation: Monthly lead volume up 103%.
How Churchill Transportation More Than Doubled Monthly Lead Volume with Array HQ
Churchill Transportation more than doubled its monthly lead volume — up 103%. Travis Long had inherited sourcing that ran through Craigslist and Indeed, and it wasn't getting close to the company's hiring goals.
In 1977, Jerry Churchill founded Churchill Transportation after six years as a freight salesman. Starting from a small office in Dearborn, Michigan, with a loyal customer base, the company grew into a successful freight broker specializing in moving freight between the U.S. and Canada. It moved to Detroit in 1978, built a relationship with the Chrysler Corporation in 1984, and has kept growing in the U.S. and Canadian freight market since.
When Travis Long joined as a recruiter, he found sourcing running through Craigslist and Indeed and producing well below what the company needed. Bulk lead services were the obvious alternative, but the candidates they deliver typically know nothing about the company calling them — the opposite of what Churchill needs.
Monthly lead volume up 103%.
Increase in monthly lead volume
More than double, from Craigslist and Indeed sourcing.
Typical text response time
When a phone call goes unanswered.
Disclaimer: Results shown are based on the actual experiences of Array customers. Results vary by customer and circumstances, and no particular outcome is guaranteed.
They already know who we are
Array HQ is a direct lead source, surfacing unique qualified candidates who apply in real time. For Travis, that means a potential hire already knows Churchill Transportation when he calls — no lengthy introduction, no explaining who's on the line.
"The candidates already know who we are and want to work for us," he said. "Array HQ does a great job putting all those details in the ads."
Since the campaign started, monthly lead volume has risen 103%, with multiple qualified hires alongside it. "Array HQ allows us to push our ad across many different platforms, so our lead volume has more than doubled per month." More candidates reached, faster hiring, and lower turnover in an industry built on all three.
Answered in two minutes
Reaching candidates at all is one of the trickiest parts of the job, and a phone call is easy to ignore. Array HQ lets clients text candidates directly through the portal.
"If I can't get a driver on the phone, they'll usually answer my text in about two minutes," Travis said. "Even if they aren't available to talk, I get a response rather than being ghosted on a phone call."
Each client also gets a dedicated Account Manager monitoring campaigns daily. Travis meets weekly with Jessica Sellman to review results and adjust. "My Account Manager is outstanding. She's on top of things, listens to what we need, and lets me focus on my job. It allows us to give feedback on both sides, so we know what's working and what isn't."
The result is a pipeline sized to the work. "With Array HQ, I'm getting enough candidates where I'm busy and able to fulfill my hiring goals, but not too many where I'm wasting my time. It's a good balance."
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